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Art students copy the arts of renowned artists to learn and understand the technique. Such a practice is not meant to steal other’s creativity and say that it is their own creation.
After witnessing such unethical practices in Nepali movies, it is time other sectors also resort to stealing other’s creations. Shuphal Kafle of Ujyaalo 90 network has found that the popular Republica advertisement was in fact copied from the advertisement of a Ukraine based company Kiev Assist.
The advertisement of Nepali newspaper reads “Best value offer! perfect combination of information and & entertainment” instead of the original “KIEV ASSIST UKRAINE”. Does that mean, Republica offers the “best value” copy-paste offer?
I am not 100% sure that the photo was the Ukrainian website’s original creation. Similar types of photos are also available for purchase for the use in print and digital media and this photo might be one of them. Even in such cases, using such photos for it’s own advertisement shows the lack of maturity and dedication of the media house, as big as Republica.
Such a copy-paste practice is very common in Nepali movie industry. The posters of Nepali movies Premika, Ghamanda, Hifajat, K Yo Maya Ho, Tridev etc. were found to be exact copies of different Hollywood and Bollywood movies. It seems, other sectors are joining the copy-paste trend!
Republica’s new ad campaign pic is taken from a website which provides free of cost for commercial use. anyone can use it . lets not be shocked or surprised to see it in other ad’s…
Thanks JJ, we too had suspected that was the case. We still think such photos are only good for amateur webmasters who don’t have resources to produce their own graphics.
For a media house as big as Republica using such free media in their advertisements undermine the seriousness of the product.
Excatly the point, if they are being lazy with their ad campaign it is always possible that they will be lazy with their journalism.
This pic is taken from website which provides free of cost for commercial use. anyone can use it . nothing to be surprised to see it in other ad’s…
[...] movies and start dubbing in Nepali instead of reshooting those movies. That is not all, even the newspapers like Republica have started copying advertisements from foreign [...]
That image is not free of cost for commercial use.
You can find the original image over here:
http://depositphotos.com/6078642/stock-photo-Woman-holding-blank-ad-banner.html
It costs $6 to buy a 300DPI version of that image which could be used for print..
Good investigation Tajim. It is not a free image for sure.
Even if it were free, taking this concept and producing a better photo shouldn’t have been a problem for a media house as big as Republica.
It was printed on full page, so the image used was high-res. It is entirely possible the image could was purchased and used legally. What is wrong with that. And who decides that Republica is a big house? And is there any reason why someone can’t buy and use images from foreign sources?