Movie promotion – Witty release date slogan

Some Nepali movies have started a promotion strategy to let the viewers remember the release date in their trailer and poster. The short and witty statements about the release date have been found to be effective in helping the viewers to remember the release date and raise interest in the movie.

I have prepared a video report on the issue:

The first movie I saw such a promotion strategy was ‘Kabaddi’. Here is the list of slogan and the movies :

  • Kabaddi – Rango Chadne Din (The day to ride a male-buffallo)
  • Kabaddi Kabaddi – Janti Jane Din (The day to go in a marriage proceeding)
  • Loot 2 – Feri Lootne Din (The day of robbery again)
  • Chhakka Panja – Hasne Din (The day of laughter)
  • Resham Filili – Fililli Hune Din
  • Utsav – Celebration Begins
  • Adhakatti – Bada Dashain ma Hasne Hoina ta (Don’t you want to laught in Dashain

Two more movies that embrace this type of promotion are yet to be released:
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Ex King Gyanendra visits Shital Niwas, on president daughter marriage, the venue of his own marriage

On January 16, 2016, the ex-King of Nepal, Gyanendra Shah visited Shital Niwas – the president’s government residence to participate in the marriage of the younger daughter of the president, Bidhya Devi Bhandari. It was a coincidence that Shital Niwas was also the venue of the marriage of Gyanendra Shah some 46 years ago. At that time, the venue was used for royal events and as a guest house for foreign dignitaries. As a prince, Gyanendra Shah had married Komal Rajya Laxmi Shah in 2027 BS.

Video report:

During the marriage ceremony, Gyanendra was surrounded by the leaders of Rastriya Prajatantra Party (RPP). RPP is the party formed by the former Panchayat System leaders. The party led by Kamal Thapa and Lokendra Bahadur Chand is considered pro-monarchy and pro-Hinduism. Gyanendra told, “I remember the days of my marriage.”

In the recent days, Gyanendra has been releasing politically motivated press statements. He had expressed his dissatisfaction over the way the leaders have been working and the foreign influence in the Nepali politics.
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