Editor’s Note: This is the final part of “Who loves Nepali Movies?” article series. This however is not a complete picture of Nepali theaters – there are a lot more to be written about. If we choose to publish more articles on the related theme, we will update this article in the future and, add the links to the new articles.
Who loves Nepali movies? we do!
And, there are a lot of our friends, our visitors to this blog – they all love Nepali movies very much. Based on the love of the viewers, a lot of Nepali movies are being produced/released every month. At the same time, everybody agrees that the quality of the movie can’t be compared with Indian, Bollywood movies or English, Hollywood movies. Nepali movies have a limited market and our producers have limited resources in terms of producing movies. Not having a single shooting studio in Nepal explains how poor we are in terms of the infrastructure and resources to produce ‘good movies’. But, everybody admits: with such a limited resources we have witnessed some ‘very good’ movies and, that is something to be proud of.
We started this series to analyze if the theaters are treating Nepali movies fairly. Big Cinema, a theater operating on Indian investment announced not to screen Nepali movies accusing – Nepali movies do not have any quality. If that was the case why did they start the business in an immature market? Said that, we are not against some preferential business. They are free to compete in the free market. At the same time, business logic says that they also need to satisfy their client – Nepali people.
Big Cinema has no emotional attachment to Nepali movies. Theaters owned by our own Nepali citizens have emotional attachment with their own creations (most of them are producers too). But, it is a sad truth that they also prefer foreign movies to Nepali movies.
Fact Check Analysis
- Big Cinema – You should learn to love Nepali movies if you want to do business in Nepal.
- Guna Cinema – Heights of discrimination between Hindi movie and Nepali movie viewers.
- Gopi Krishna Movies – Nepali viewers treated with negligence – discouraging the high class Nepali to watch Nepali moives.
- QFX Central – Nepali version of Big Cinema. It should learn to love Nepali movies.
Editor’s Note: Part of the Big Cinema issue was discussed in short previously, in the post titled – Does Nepal need Indian Investment ? The post dealt with Indian investment in Nepal and had a wider scope than Big Cinemas alone. Raunak Niroula has done a more detailed analysis on their decision against Nepali movie and shesds light on how much our own theaters are in waters when treating Nepali cinemas and their viewers. This article is one of the parts of a “Who loves Nepali Movies?” article series.
We started this series to analyze if the theaters are treating Nepali movies fairly. Let’s start with the latest incident involving Big Cinema, a theater operating on Indian investment.
Big Cinemas, a division of Reliance Media Works Limited (formerly known as Adlabs Films Limited) and a member of Reliance ADA Group is India’s largest cinema chain with over 515 theaters spread across India, US, Malaysia, UK, Netherlands and other countries all over the world. The main aim of Reliance is to spread Big Cinemas multiplex and Indian movies all over the world. It has been a few months that Reliance has launched Big Cinemas in Nepal at NLIC City Centre – a new, luxurious shopping mall at Kamalpokhari, Kathmandu.
The news about Big Cinemas not screening Nepali movies is widely being talked about in Nepali media. Being located in Nepal, their decision against Nepali movie industry is viewed as an insult to the Nepali movie industry and the Nepali people as a whole. In response, Nepali movie fans have created a Facebook group titled “Say No To Big Cinemas In Nepal Because They Don’t Screen Nepali Movies”. The film makers, film producers, producer association and film development board have also voiced their concern in this issue. This issue is also viewed as an example of encroachment of Indian culture to dominate Nepali culture and arts.
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Foreign investment plays a critical role in the development of a country. In the current age of ‘global village,’ foreign investment is a key to the economy. But, does the foreign investment always bring "good fortune" to a country? Let’s analyze two incidents in Nepal, related to Indian investments.
No Nepali movies in "Big Cinema"
A theater constructed and managed through Indian investment, Big Cinema – considered to be one of the most sophisticated theaters in Nepal, has decided to boycott Nepali movies. The theater located in Kathmandu, Nepal, now onwards will only feature Hindi or English movies.
According to a film news site, merocinema (screenshot attached), the theaters halted the release of a Nepali movie after receiving a directive from its New Delhi office. The theater management in India told the local management to stop screening Nepali movies in the future too. In a separate news report the theater management was quoted saying – Nepali movies don’t have quality for the theater.