A weekly statistics show that 1 in 4 of all page impressions in the US were in Facebook pages. Hitwise statistics revealed a 60% increase in traffic to Facebook when compared to the same period last year. Now, Facebook is well above its nearest competitor, Google, and well ahead of Yahoo and YouTube. It is to be noted that the data excludes mobile traffic. Due to the social nature, Facebook tends to have more mobile traffic than Google.
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