This sure is a very nice message!
I hope there are other versions to indicate other parts of the world.
“To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.”
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark.
Creative Director: Simon Wooller
Art Directors: Cliff Kagawa Holm, Silas Jansson
Copywriters: Cliff Kagawa Holm, Silas Jansson