The other day, I accompanied one of my good friends to a financial institute to sell a concept for a television commercial (TVC). The client suggested showing money or gems as a part of the concept. My friend’s logic was not to show money in the advertisements of banks or financial companies. He said, that will have negative impact on the mass and will not generate result, as expected. This got me thinking. Why not? After all, it is all about money.

In the eastern side of the world, people are shy to talk about sex but, at the same time, they are busy generating more babies compared to the western world. Asia has more than 60% contribution to the world’s 6 billion plus population out of which, China and India combined contribute 2.5 billion. People in the western world are open and freely talk on sex and ideas associated with it. How come their population is a lot less compared to those who believe that sex is a taboo?  Continue reading