Some Nepali movies have started a promotion strategy to let the viewers remember the release date in their trailer and poster. The short and witty statements about the release date have been found to be effective in helping the viewers to remember the release date and raise interest in the movie.

I have prepared a video report on the issue:

The first movie I saw such a promotion strategy was ‘Kabaddi’. Here is the list of slogan and the movies :

• Kabaddi – Rango Chadne Din (The day to ride a male-buffallo)
• Kabaddi Kabaddi – Janti Jane Din (The day to go in a marriage proceeding)
• Loot 2 – Feri Lootne Din (The day of robbery again)
• Chhakka Panja – Hasne Din (The day of laughter)
• Resham Filili – Fililli Hune Din
• Utsav – Celebration Begins
• Adhakatti – Bada Dashain ma Hasne Hoina ta (Don’t you want to laught in Dashain

Two more movies that embrace this type of promotion are yet to be released:
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