Multi-starrer, huge publicity, big red-carpet premier – all these things didn’t help viewers to go to the theater to watch the movie ‘Mukhauta’. One of the most plausible reason – the date of the release and the start of once-in-four-years, FIFA World Cup happened at the same time.

The movie release date’s two weeks delay has been bad omen for the movie. In a report, the first day of release occupancy was only 30 percent. The reason a movie featuring well known artists like Rajesh Hamal, Rabin Tamang, Sunil Thapa, Nisha Adhikari wasn’t attractive to the audience might be more than just the World Cup.

Let’s analyze some of the reasons the movie doesn’t seem attractive:

• The World Cup schedule – The games are scheduled at night-time in Nepal. There is enough excitement and entertainment at home so, they are not motivated to visit theaters.
• Lack of catchy music in the movie. Music does play a role in attracting people to theaters.
• The posters and promo give a hint that it is similar to another movie, a flop one – ‘Chhadke’. When comparing the two posters, I can see they are similarly crowded and are made on similar design theme.
• The trailer (promo) and poster focuses more in faces than in plot. As a viewer, you have no clue what the movie is about. There is nothing that motivates a viewer to watch more of the trailer.

Disclaimer: This is just my analysis. I haven’t watched the movie and I had received the report of low occupancy through third parties.