Namrata Shrestha interview - do deceiving headings sell an online article?

Namrata Shrestha interview – do deceiving headings sell an online article?

I saw an interview of Namrata Shrestha published in an online magazine Ujyalo Online. The title looked interesting but, I later realized that it was totally deceiving. After reading the whole interview, I felt I was cheated by the website. Do deceiving titles work in online media? The title, when translated, reads "My character represents [...]